BECOME A DIGITAL MARKETING MANAGER
The Digital Marketing Manager (CMD) works in digital communications. They
is the central marketing hub of a company, institution or organisation
digital. They are the link between the brand and Internet users. It combines communication, marketing and creativity.
and techniques to promote a positive image of a company and its products and services.
EDUCATIONAL OBJECTIVES
- Be able to master the levers of a digital communication strategy.
- Be able to manage your social media presence effectively.
- Be able to master traffic acquisition techniques.
- Be able to create content that is optimised for digital channels.
- Be able to manage and measure the performance of digital actions.
- Be able to take ownership of the company's commercial development strategy
PUBLIC CONCERNED
General public
PRE-REQUISITES
Know how to read and write correctly
RATE
4200€
DURATION OF THE COURSE AND ORGANISATIONAL ARRANGEMENTS
280 h
PLACE OF TRAINING
1436 route de Baduel, 97300 Cayenne
TEACHING RESOURCES AND METHODS
- Theoretical courses.
- Practical, operational case studies.
PROFILES OF THE TRAINER(S)
Trainers specialised in the technical field being taught. They work in the electricity sector. They are in direct contact with the realities of the profession and its development.
TECHNICAL RESOURCES
We make sure that we provide an appropriate working environment and the technical resources needed for effective learning.
ASSESSMENT METHOD
Assessment of skills acquired through practical exercises.
This training leads to a certificate of completion of trainingas well as a certificate of
success.
CONTACT
06 94 93 46 32 – 05 94 27 37 27
contact@abondanceformation.com
ACCESSIBLE TO THE DISABLED
If a beneficiary has particular constraints linked to a disability, please contact us beforehand so that we can adapt the action of
training.
ACCESS PROCEDURES AND DEADLINES
Registration on contact@abondanceformation.com / Registration form
COURSE CONTENT
Participating in the development of a company's digital communications strategy.
- Digital content production: copywriting, photos, videos, visuals, etc.
- Cross-channel distribution: website, social media, newsletter, e-mailing, etc.
- Updating applications: website, social networks, mobile application, etc.
- Drafting specifications for web and mobile applications.
- Management of technical services.
TRAINING PERFORMANCE
- Satisfaction rate is 95%.
- 100% of beneficiaries complete the training.
