Employee training
AI & Sales Performance: boost your sales with Artificial Intelligence!
Artificial intelligence (AI) is now emerging as a major lever for optimising sales performance.
Thanks to AI, companies can better understand their customers, anticipate their needs, automate low value-added tasks and focus their efforts on sales and customer relations.
The aim of this 21-hour training course is to enable managers, sales representatives and entrepreneurs to make practical use of AI to increase their sales, refine their strategies and strengthen customer loyalty.
EDUCATIONAL OBJECTIVES
- Understanding the contribution of AI to commercial strategy and sales.
- Use AI tools to automate prospecting, qualification and customer follow-up.
- Use data to better target and personalise customer relationships.
- Improve conversion and loyalty using predictive analysis.
- Create a commercial growth strategy based on AI.
PUBLIC CONCERNED
- Executives, sales and marketing managers.
- Business owners, self-employed entrepreneurs, shop or agency managers.
- Field and office-based sales staff, customer advisers.
- Anyone who wants to boost their sales performance using AI.
PRE-REQUISITES
- Basic knowledge of sales techniques and customer relations.
- Proficiency in office automation and Internet browsing.
- Openness to digital tools and a desire to develop performance.
RATE
1800€
DURATION OF THE COURSE AND ORGANISATIONAL ARRANGEMENTS
- 21 hours (3 days) - Face-to-face or synchronous distance learning.
- Alternating demonstrations, practical workshops and real-life environmental case studies
commercial.
PLACE OF TRAINING
11 rue des Scarabées - ZI Collery II - 97300 Cayenne
28 rue Lérol - 97351 Matoury
20 rue Thiers - 97320 Saint-Laurent-du-Maroni
TEACHING RESOURCES AND METHODS
- Theoretical input and practical case studies.
- Business scenarios using AI tools (ChatGPT, Notion AI, HubSpot, Apollo, Power BI).
- Workshops to automate prospecting and customer communication.
- Collaborative work: creating AI-enhanced sales campaigns.
PROFILES OF THE TRAINER(S)
Trainers specialised in the technical field being taught
TECHNICAL RESOURCES
Modern, quiet, air-conditioned rooms equipped with the latest digital technology: computers, video projector,
Internet connection, CRM and commercial AI tools.
Each trainee has a personal workstation and guided access to the tools being tested.
ASSESSMENT METHOD
- MCQs to validate the knowledge acquired at the end of each module.
- Continuous assessment through participation and production.
- Final case study: creating an automated sales strategy.
- An end-of-course certificate and an Abondance Formation certificate of achievement.
CONTACT
06 94 93 46 32 - 05 94 27 37 27
contact@abondanceformation.com
ACCESSIBLE TO THE DISABLED
Abondance Formation is open to all. If a beneficiary has a disability, specific adjustments to the course or equipment may be considered.
BLOCKS OF SKILLS TO BE VALIDATED
All training blocks must be validated
ACCESS PROCEDURES AND DEADLINES
Registration at contact@abondanceformation.com or via the registration form.
Average access time: one week before the start of the session, depending on funding approval.
COURSE CONTENT
1. Introduction to commercial AI.
- Understanding the foundations and impact of AI in sales.
- Overview of AI tools used in marketing and prospecting.
- Case study: how major brands are using AI to sell more.
2. Prospecting and lead generation.
- Automate the search for and qualification of prospects.
- Using AI to write powerful emails and commercial messages.
- Creation of automated sequences with Apollo or HubSpot.
- Workshop: building your AI prospecting pipeline.
3. Analysis and intelligent targeting.
- Collect and interpret customer data using AI.
- Defining personas and buying behaviour via AI.
- Use predictive analysis to anticipate customer needs.
- Workshop: segmentation and automated scoring.
4. Argument, negotiation and closing with AI.
- Create personalised sales scripts with ChatGPT.
- Handling objections and adapting your sales pitch.
- Automate appointment follow-up and customer reminders.
- Case study: optimising the conversion rate.
5. Enhanced customer loyalty and experience.
- Chatbots and virtual assistants: improving customer responsiveness.
- Automate satisfaction surveys and recommendations.
- Track sales performance with AI dashboards.
6. Ethics and data protection.
- RGPD, confidentiality and transparency in the use of commercial AI.
- Best practice in customer data management.
7. Final project - My AI & Business Performance plan
- Development of an AI strategy applied to a real business context.
- Presentation and collective evaluation of projects.
TRAINING PERFORMANCE
- Satisfaction rate: 95 %.
- 100 % of participants complete the course.
FURTHER CAREER PATHS AND JOB OPPORTUNITIES
At the end of the course, participants will be able to :
- Optimise your prospecting and customer portfolio.
- Become a Commercial AI referent in your company.
- Continue with the modules :
o AI & Task Automation
o AI & Strategic Performance Management
o AI & Digital Communication.
