mastering social networks
Mastering social networks has become essential in both the professional and personal worlds. This means understanding the different platforms, their audiences and their communication codes, in order to create engaging and appropriate content. Good management of social networks not only helps to strengthen your brand image, but also to forge solid links with your community, increase your visibility and generate interest in your projects or products.
EDUCATIONAL OBJECTIVES
- Enhancing visibility and brand awareness
- Creating an engaged community
- Generate traffic to a website
- Improving reputation and trust
- Analyse trends and get to know your audience better
- Promoting products or services
- Establish yourself as an expert in your field
PUBLIC CONCERNED
General public
PRE-REQUISITES
Year 12 level.
RATE
1500 €
DURATION OF THE COURSE AND ORGANISATIONAL ARRANGEMENTS
5 days
PLACE OF TRAINING
1436 Route de Baduel 97300, CAYENNE
TEACHING RESOURCES AND METHODS
- Theoretical courses.
- Practical, operational case studies.
PROFILES OF THE TRAINER(S)
Trainers specialised in the technical field being taught. They work in digital communications. They are in direct contact with the realities of the profession and how it is evolving.
TECHNICAL RESOURCES
We take care to provide an appropriate working environment and the technical resources needed for effective learning: accessible, quiet and spacious rooms.
CONTACT
06 94 93 46 32 or 05 94 27 37 27
contact@abondanceformation.com
ACCESSIBLE TO THE DISABLED
If a beneficiary has particular constraints due to a disability, please contact us at
contact us beforehand so that we can adapt the action of
training.
ACCESS PROCEDURES AND DEADLINES
To register, visit contact@abondanceformation.com / Registration form.
COURSE CONTENT
- Introduction to digital communication
- Understanding the role of different social networks
- Understanding the lexicon of social networks
- Define an editorial line and choose networks according to objectives
- Communicating on Facebook
- Communicating on Instagram
- Communicating and finding out about X
- Discover the new TikTok social network
- Find and follow inspiration on Pinterest
- Use the YouTube host
- Success on Snapchat
- Using What's app
- The professional social network: LinkedIn
- Developing your use of social networks
- Oral feedback on teaching exercises
- Answers to questions
- Sharing experience
TRAINING PERFORMANCE
- Satisfaction rate: 95%.
- 100% of beneficiaries complete the training.
